Hi! I’m Rebeca, welcome to my website! I am so happy you are here! I am a creative executive, entrepreneur, and strategic brand builder rooted in community and driven by vision.
With more than 19 years of leadership experience spanning education, administration, media, and multi-industry business ownership, my work sits at the intersection of strategy and storytelling. I believe brands are not just businesses — they are environments that shape culture, elevate standards, and influence communities.
As President and Senior Creative Director of Marketing at Rich Mountain Media, Inc., I lead creative vision, content production, and multi-platform marketing strategy designed to amplify businesses and nonprofit organizations. Through live programming, podcast production, and strategic campaigns, I help brands strengthen their presence and expand their reach.
In addition to media leadership, I oversee brand architecture, marketing strategy, and creative direction across multiple ventures in hospitality, retail, service, and travel. From visual identity systems to campaign execution, I am deeply involved in shaping cohesive, elevated brand experiences. My expertise includes Canva and Adobe Creative Cloud, allowing me to merge strategic thinking with hands-on creative execution.
Before entering full-time entrepreneurship, I served in educational leadership roles including assistant principal, program coordinator, and advisor within state and international institutions. That foundation shaped my disciplined approach to leadership, systems thinking, and long-term growth strategy.
I hold advanced degrees in education and am currently pursuing a Doctor of Public Administration, further strengthening my executive and organizational leadership framework.
At my core, I am passionate about building brands that elevate communities, create meaningful impact, and stand with excellence in both message and execution.